Sunday, February 14, 2010

HIPSTER RUNOFF

HIPSTER RUNOFF

The XX used in AT&T Commercial [ft Apolo Anton Ohno] 4 the Winter Olympics

Posted: 14 Feb 2010 06:20 AM PST


The hit 2k9 buzz band The XX’s hit song ‘Intro’ was utilized in an AT&T commercial. The commercial seems to be a marketing campaign based around American Olympic Speed Skater .

It will be interesting to monitor the ‘backlash’ against the XX, since they have only ‘been on the alt radar’ for such a short time, even in blog years. One could suspect that they were constructed in order to make mad bank in licensing. In the past, some blogsites have theorized that the band is some sort of marketing gimmick for the popular Mexican beer, Dos Equis.

It is also important to note that the Speed Skater in their commercial has a ‘rowdy’ soul patch, which possibly could be classified as a soul landing strip. The XX might be regretting lending their song to a commercial which features a soul patch bro.

Only time will tell if The XX will morph into a mainstream band, with a brand that is similar to the Ting Tings, or if they will stay critically acclaimed indie darlings who are ‘incredibly popular’ in Europe.

Do yall think The XX ’sold out’ harder than Grizzly Bear / The Arcade Fire [via Super Bowl Sunday]?
Would yall rather have your music played during a Super Bowl campaign or an Olympix campaign?
Do yall use AT&T as a service provider, and does this make u ‘happy’ that they ‘get’ u as a consumer?
Have we reached the zenith of the post-Garden State era, where indie music is harvested for the sake of ‘making sweet commercials’?
Will XX fans start to grow soul patches?
Would Michael Phelps have won more medals if he listened 2 the XX instead of Lil Wayne?
Is alt, or just a lost altish bro?
Do yall think Middle Americans who heard this song liked it, or did they not even bother processing it?