Thursday, January 28, 2010

HIPSTER RUNOFF

HIPSTER RUNOFF

Did yall hear the new ‘fake’ Justice MP3? Is ‘leaking’ fake content the future of online band promotion?

Posted: 28 Jan 2010 07:59 AM PST

It seems like these days, all bands must do whatever it takes to ‘generate buzz’, even when it means negative coverage that doesn’t always strengthen ur brand in a traditional way. I remember when Wavves got popular for being ‘the bad boy of indie rock’ in 2k9. Sorta weird how even negative memes can help your band stay in the limelite.

Have yall heard the latest mp3 by Justice? Apparently it was a ‘hoax’ by some1 pretending 2 be Jousteece, but all mp3 bloggers ‘jumped on the opportunity’ to ‘cover’ this exclusive track.

[MP3]
fake Justice Beginning is the End

Do yall think this sounds like Justice? Is it good/bad for the Justice brand if their music is easy to replicate? Is ‘mockery’ of their ‘unique sound’ the ‘greatest form of flattery’/sign of brand strength? Can n e 1 with a copy of GarageBand make the same songs that Justice makes? After hearing this song, do u think Justice will produce one of the most memorable albums of 2k10 AND the 2k10 decade?

h8 the internet. So hard 2 believe what is real. Kinda like Balloon Boy. U don’t know who to trust. So many secrets. Wish consumers were ‘in the know’ instead of being subjected to deceptive marketing campaigns.

I feel ‘blessed’ to be on a mailing list with tons of other relevant MP3 bloggers. Seemed so easy 2 believe that this was a record label emailing me, encouraging me to discuss this mp3. Encouraging me to share the mp3 with the alts of the world.

Can’t believe fake Justice ‘got all the way to #1 on hypemachine’. So many bands would ‘kill’ to be the #1 hype machine band in the world, but one zany parody track rode all the way to the top, sort of like an Andy Samberg song.

Sometimes I wonder if mp3 blogs are slaves, and they aren’t really in control of their content stream. From what I understand, most of the electroblogs from 2k6-2k8 have given up/focused on dubstep. Not sure which mp3 blogs would even still cover Justice. Wondering if mp3 blogs are still ‘good ways to find music’, or if they just create a worthless long tail of content.

Do yall know who is behind this ‘hoax’?
Will Justice/bangers/bloghouse ever be relevant again?
Should mp3 blogs be held accountable for posting content without proper fact checking?
Did this phantom mp3 sound better than Justice?
Should more bands + PR managers release ‘fake tracks’ just to get coverage and gauge the consumer reaction to the new product?
Will AnCo/Grizzly Bear/Diplo/M.I.A./the Arcade Fire/MGMT release fake content any time soon?

<3/h8/miss yall…

////WAG THE DOG
///WAG THE BLOG

Previous Music Memesphere Theory
http://www.hipsterrunoff.com/2009/03/the-memefication-of-your-band.html

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