Thursday, January 7, 2010

HIPSTER RUNOFF

HIPSTER RUNOFF

Is the ‘tube scarf’ 2k10’s first relevant alternative trend?

Posted: 07 Jan 2010 10:45 AM PST

Photo by facehunter


I’ve been alive for a while. I have lived through so many different trend cycles and seasonal weather changes. It is always fascinating to see how our global meteorological climate can impact trends. As the weather rides waves of chill winds to winter temperatures, humans must find a way to ’stay warm’, but more importantly ’stay in touch with relevant fashion trends.’ Just because it is mad cold, doesn’t mean u can sacrifice your alternative look.

It seems like the tube scarf is ‘gaining steam’ about becoming a solid option for alternative ppl who want to wear a scarf, but don’t want to seem ‘entry-level’ about it. The bro in the picture really seems to be protecting himself from the elements, while looking ‘like an interesting human being, based on the clothes he is wearing.’  I feel like the modern brand of the scarf is associated with a Jonas Brother/tween or something. Authentic humans must find a new form/function for the scarf, and you can see the flexibility of the tube scarf gives humans ultimate protection.

You can even bring the tube scarf over year head, so you don’t have to look like boring ppl who wear ‘lil beanies.’

Feel like I have read somewhere that humans want ‘options’/flexibility, which is why Coca Cola makes multiple products.

Tube scarves seem to be an interesting, flexible look for both men and women. Like a trend that only ‘bohemian consumers’ could/would implement. Like some sort of high level band that only people who ‘get’ the alt scene would even know about.

Scarves are rlly dangerous territory though. I really want to stay warm, but I don’t want to seem like I am ‘trying too hard.’  Feel like suburban tweens wear scarves to ‘look older’/seem like they are ‘from the city.’

I will never forget the altstreamification of the keffiyeh/Palestinian scarf. Feel like I watched this trend evolve, much like a proud father watches his son grow into an NFL player.

Sort of wish I could be a mainstreamer/attempted-’hipster’ who prematurely wore a scarf on a day when the temperature ranged from 59 degrees to 75 degrees.

Miss the era of girls learning how 2 crochet, then making ppl scarves as gifts.

Always start to ‘giggle’/’scoff’ whenever I see some1 of any age wearing a keffiyeh, the ’scarlet letter’ of an entryleveler.

It is important to note that ’scarves’ are simple items for manufacturers to make + get ‘huge margins.’ Really hope Target doesn’t start manufacturing them.

Worried that an entry leveler will wear his Am Appy hoodie, a palestinian scarf, and a tube scarf all on the same day in 2k13.

I am happy that the tube scarf has given me the opportunity to strengthen my personal brand, and distance myself from winter accessory trends that have outlasted their ‘useful livez.’

What do u use to keep ur neck protected from the elements?
Does a scarf fit in with ur brand?


Previous winter clothing coverage
http://www.hipsterrunoff.com/2009/02/are-palestinian-scarves-still-authentically-alt.html

http://www.hipsterrunoff.com/2008/10/the-pea-coat-mafia.html

Do yall think Old Navy fleeces will eventually ‘come back’ as an alt trend in a post-post-ironic way?