Andy Beal's Marketing Pilgrim

Posted: 25 Jul 2008 10:45 AM CDT

It’s a Friday, so I know how to get your morning off on the right foot: linky goodness!

Let’s put Google Knol to good use: Aaron Wall has started an SEO knol and wants your comments—one commentator will receive a free 3 month SEO training trial.
Not that any of us care—oh, no, we’re far too sophisticated of Internet marketers to track something like this—but Matt Cutts says there are New Toolbar PageRanks coming
Worried about the security of your email? Google has added the ability to make all Gmail pages (and not just the login) HTTPS. (via)
Danny Sullivan might be on to something here (y’think?)—maybe the reason why Microsoft isn’t getting search is because they’re only in it for the money.

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Linky Goodness, July 24

Posted: 24 Jul 2008 03:49 PM CDT

A Googly-Facebooky linky goodness today—yum!

Gee, after a day of wide launch, only 33% of knols rank on the first page of Google. But they’re not given extra weight. No.
Why doesn’t Google host long-form video? Because it didn’t work out for Google Video, apparently.
Oh, the irony. Google’s own Blogspot.com is the No. 1 host for malware according to a study by Sophos.
Unsurprisingly, Facebook is still growing faster than MySpace. Do we need a review of what a percentage means? It means that, because Facebook is smaller, it takes fewer new users to grow faster than the still-larger MySpace.
Oh, the other shoe fell. Hasbro is usinc DMCA to kill Scrabulous, my favorite Facebook app. Sigh. Not that I ever used it anyway.
Facebook is looking to reward the designers of apps that are truly useful through their “Great Apps” program. No zombies need apply.

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Microsoft Live Search to Integrate with Facebook

Posted: 24 Jul 2008 03:38 PM CDT

Facebook and Microsoft have been linked in the news before—especially after a deal last October where Microsoft purchased a 1.6% stake in Facebook for $240M. This year we’ve seen multiple reports this year that Microsoft might buy the social networking sweetheart.

Microsoft has had a limited search and advertising deal with the social network for almost two years and their deal last fall included contextual ads. But a new deal launching this fall would be a bit different—it would include integrating Microsoft Live search as the site’s search engine, and would include results from the web (including Microsoft’s paid listings) at large.

News of the deal comes from a transcript of a call as part of Analyst Day. Head of the search unit, Satya Nadella, ended his remarks in the call (mistranscriptions corrected):

One last thing I want to talk about is an extension of our Facebook relationship where we are extending it to search and page search.

We will be providing an API to Facebook where they will create a rich search experience for the Facebook users and that is something that they will launch in the fall working with us. And it will carry both our web results, as well as our page search advertising. We are excited about using that as an opportunity to further expand the Live Search reach.

As Read Write Web points out, this deal mirrors the Google/MySpace deal, however, Google’s deal hasn’t exactly worked out well for them yet.

Financial and exclusivity details were not disclosed. Any guesses?

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