Andy Beal's Marketing Pilgrim |
Advertisers Get More Control on Google’s Content Network Posted: 21 Jul 2008 09:57 AM CDT Google AdWords advertisers that run content-targeted ads are going to have a easier time managing their campaigns. Until now the content and keyword ads were managed separately. A new feature combines both keyword-targeted ads and placement-targeted ads into one campaign and both will show ads based on keywords. According to the AdSense blog: “Advertisers can now combine keywords and placements in the same campaign to more precisely target where their ads appear on the Google content network and how much they pay for them. The content network is Google’s advertising distribution channel comprised of hundreds of thousands of high-quality websites, news pages and blogs that partner with Google to display targeted AdWords ads.” Here’s an example of how the new feature works to fine-tune your campaigns. Let’s say you want to advertise on Marketing Pilgrim - you had little control over when and where your ad showed. Now you could have your ad show up by keyword. So if you are a web site analytics software company, you could have your ad show up on when words like “web site analytics” or “web site tracking” are written about. Advertisers can also set unique bids for specific sites in the content network - so you can bid on each site individually. You can also write ads specific to the site your advertising on. The sites include social networks, dating sites, and other web sites. It’s been challenging for most advertisers to make their content advertising profitable. And it’s been a hassle to manage the campaigns in two separate interfaces. Along with more precise placement, the reporting is better too - this should help tremendously. This feature is optional and only affects the content network. The new feature will be available when a new campaign is created or changes are made to existing ad groups. On one thread it sounds like it’s being tested by a group of advertisers, however Google says it’s open to all advertisers. The link to the help page on the Google post is broken. It usually takes time to test out new features, so if you’ve had a chance to experiment, let us know what you’ve learned. |
Photos of Partying Defendants Lead to Prison Time; Why Perception is Reputation Posted: 21 Jul 2008 08:58 AM CDT Most of the online reputation repair clients I work with are remorseful. At some point in their lives they’ve screwed up and now Google won’t let them, or anyone else for that matter, forget the incident. Despite the isolated incident, and many subsequent years of good behavior, their past reputation slip has left a nasty scar on an otherwise clean history. Then, there are people like Joshua Lipton. Lipton was charged with drunken driving after crashing into, and seriously injuring, a woman. It should have been the lowest point in the 20-year-old college junior’s life. He should have withdrawn, sought out psychological help, and convinced the judge–and the world–that this was an isolated incident and totally out of character. Instead, Lipton did this:
The pictures made it to Facebook, which then made it into the hands of the prosecutor, who used them to convince the judge that Lipton was unrepentant and a habitual drinker. The judge agreed and handed down a two-year prison sentence. This is not an isolated incident either:
Here’s the moral of the story. The internet does not come with a “click here for explanation” button. What you see, is what you get–especially when it comes to your reputation. The defendants in these two incidents may well have a remorseful character–the photos don’t tell you if each had spent the previous two weeks crying in a darkened room–but they presented a reputation of being out-of-control youths, that would likely become repeat offenders. In life we say that “perception is reality.” The same is true with the internet, but perhaps can be modified to “perception is reputation.” (thanks to Andrew Miller, who also spotted this story) Pilgrim’s Update: Learn online reputation management skills directly from Andy Beal. Attend the Online Reputation Management Workshop and save $400 when you register today! |
Carl Icahn to Join Yahoo Board as Part of Newly Announced Settlement Posted: 21 Jul 2008 08:28 AM CDT Here’s an interesting twist in the Yahoo/Microsoft/Icahn love triangle–Carl Icahn and Yahoo have just kissed and made-up. Under a newly announced settlement, Carl Icahn and two of his cohorts will be elected to Yahoo’s board of directors.
OK, so is Icahn still going to press Yahoo for a Microsoft sale? Well, there appears to be some conflicting positions. Yahoo says (emphasis added)…
Everything from Yang screams "we’re not selling, we’re building." Meanwhile Carl Icahn clearly sees things differently…
He seems to still be gung-ho for a sale to Microsoft, and when you consider that his statement is included in an official Yahoo press release, it’s clear that Yahoo’s board feels the same way. So, with the proxy battle behind them, will we finally see a Yahoo/Microsoft merger? Pilgrim’s Partners: Is a blogger attacking your company without you knowing? Monitor your online reputation with Andy Beal’s Trackur–try it for free! |
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