Andy Beal's Marketing Pilgrim

Linky Goodness, June 17 Posted: 17 Jun 2008 03:00 PM CDT I’m feeling moderately linky today, aren't you? Oh good. A fascinating interview of Matt Cutts by Eric Enge on Link Building has been making the rounds: if you haven’t seen it yet, check it out! (via). The Detroit City Pension, who filed suit against Yahoo as disgruntled shareholders, amended the suit to look at the employee retention/severance plan that Icahn called a “poison pill,” but the Delaware Chancery Court nixed an expedited trial on that matter. Danny Sullivan compiled a side-by-side comparison of Yahoo’s Google & Microsoft Deals, which really adds an interesting perspective. World domination ahead? Microsoft will build a Search Technology Center in Europe.

Teenagers Not Internet Zombies Posted: 17 Jun 2008 02:38 PM CDT Who knew? A study by OTX finds that on average teens (aged 13-17) spend 11.5 hours online a week (yep, not a day . . . no comment on how many hours I spend online a day. . . .). Nearly a quarter of teens spend over 15 hours online per week, while 45% spent eight hours or less online. The study also looked at what teens did online. 58% have made a purchase online (though it doesn’t say whether the study made it clear that iTunes counts ): On average teens who make purchases online are spending $46 per month, and 26% of teens are spending $50 or more. Clothes and music [only 41%? Again, iTunes counts, folks!] are the two most popular online purchases, followed by books, electronics and DVDs. . . . Teens with their primary computer in their bedrooms are more likely to be heavy internet users (15+ hours per week) and spend money online. Hm…. I wonder why…. My favorite part of the study was the series of “Would you rather” questions. According to OTX, more teenagers would rather: Have a lot of “real friends” (91%) versus a lot of “online friends” Date someone they know from school (87%) someone they met on the Internet Shop in a store (82%) versus online Watch a full length program on TV (81%) versus online Give up television (74%) versus the Internet for a week Get information from the Internet (71%) versus traditional media like TV, magazines, or newspapers Give up cell phone texting (71%) versus Internet access (apparently not cell phone Internet access, though this isn’t totally clear) Get their locker vandalized (63%) versus theirpersonal homepage or profile Be limited to a TV antenna for watching TV (63%) versus a dial-up Internet connection IM their friend (54%) versus Calling them The study also corroborated previous findings on simultaneous media consumption. via

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